SCU Student Art League

UI/UX | Front-End Development | Art Direction
2023

My Role

I worked on the website graphic design and taking my high-fidelity mockups to live web hosting.

As president of SCUSAL 2023, my role also includes social media and print work.

Targeted Message

A website to promote SCUSAL events past social media reach. The main goal was to create a one stop information resource on how to get on the mailing list, view the calendar, and reach out to board contacts.

Design Tools Used 🛠️ : Adobe XD, Illustrator, and Photoshop.
Programming Languages Used 💻: HTML, JavaScript, CSS

Design Process

The purpose of this project was to rebrand SCUSAL and extend its online presence past social media.

Goals for Art Direction -> Many students felt intimidated by the name "Student Art League," so I aimed for the social media and website rebrand to feel inviting with playful colors, graphics, and animations.

Goals for Website Launch -> This website seeks to enhance the visibility and popularity of SCUSAL within the university. The website should offer a visually engaging experience while maintaining user-friendly navigation.

Site Map Goal ︎︎︎ Keeping the menu minimal and event information easy to find.

Wireframe Goal ︎︎︎ Keeping page layouts as simple as possible - the typical user is coming on to be informed.

Final Design

Live Site ︎︎︎

OUR NEXT EVENT: DOWD FALL SHOW - OCT 17TH OUR NEXT EVENT: DOWD FALL SHOW - OCT 17TH OUR NEXT EVENT: DOWD FALL SHOW- OCT 17TH

Event Campaigns

Takeaways

This project involved web design and web development (hosting + coding), which made getting to a final product much longer. My previous projects had either been just website design or website development, so doing both parts felt like a very different process.

Additionally, coding the site caused me to simplify multiple aspects of my high-fideltiy mockups, such as the animations and layouts. While I wanted the visuals to be engaging, the software development being fully functional was a key focus of this project. (Ex: making sure the form submissions were secure and mobile responsiveness!)

︎︎︎ SFMoMA

DoEcos ︎︎︎

Lydia Kim ︎

Lydia Kim

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Lydia Kim
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